Brand Culture_Shandong Dahan Construction Machinery Co., Ltd.

Core Culture

We advocate customer first. We respect the staff and the rules and regulations. We pursue team building and innovation
Our Mission

Provide the most valuable products and services; establish a platform for the staff to realize their life value; fulfill our social responsibility and promote human civilization.
Our Vision

With great ambition and a first-class team, we will become a benchmark in the industry.
Our Spirit

Actions speak louder than words, transcend oneself and pursue excellence.

Our Core Value

Customer value = enterprise value =employee value. Connotation: To provide customers with the most valuable products and services to achieve maximal customer satisfaction, improve market share, promote enterprise development and create a platform for staff growth; and thereby achieve organic unity between the benefits of customers, enterprise and employees.
Dahan's Way of Development

Integrity: always be sincere and honest to the society, to customers and to the staff. Operations: implement good operations system to achieve the target of win-win for both the enterprise and staff. Innovation: the enterprise’s source of wisdom comes from continuous innovation.
Dahan's Key Operations Concept

Concept of learning: the enterprise competitiveness mainly comes from the staff’s ability of continuous learning. The practices to promote enterprise development is the sole measurement of learning effect. While the practical experience needs to get sublimated through more advanced theoretical systems. Market concept: pattern innovation, win by speed, and put implementation first. The continuous innovation of marketing patterns will maintain the vitality and momentum for the enterprise to gain constant development, and it is also the key for the enterprise to gain competitive advantages. Faster response speed and more powerful executive capability guarantee that the innovative thoughts will turn into advantages in the market.
Dahan's Core Value

Customer value = enterprise value =employee value. Connotation: To provide customers with the most valuable products and services to achieve maximal customer satisfaction, improve market share, promote enterprise development and create a platform for staff growth; and thereby achieve organic unity between the benefits of customers, enterprise and employees.